MARKETING
The marketing department provides educational programs at the
undergraduate, master’s and doctoral
levels. The three areas of specialization
are sales, services and global business.
HIGHLIGHTS
Since 2007, marketing has doubled the size
of its undergraduate program and grown
at an average annual basis of 17 percent.
This is roughly 2. 5 times faster than The
University of Alabama and Culverhouse
College of Commerce.
The master’s in marketing program has
grown fivefold in enrollment over the past
eight years from 11 students enrolled
in 2006 to 55 students in 2014. In 2014,
marketing added a track in analytics and
sales. In 2015, the department will likely
add a track in social media and offer the
marketing-analytics track online. The
growth can be attributed to the strength of
the offerings, the “all-in” approach, and the
diligent efforts in recruiting.
The master’s in global management
(online) program has grown from 17
in 2009 to some 50 students in 2014.
The growth has been the product of
recruitment through a variety of advertising
mechanisms on the part of the College of
Continuing Studies.
The doctorate in marketing has a strong
and consistent enrollment of about 10
students. The department has used
a number of mechanisms, including
scholarship monies, to keep its stipends
competitive.
The sales program continues to excel
in the delivery of sales knowledge and
professional development opportunities.
Five hundred unique students are enrolled
in the introductory MKT 337 class every
year, with 150 students in each class in the
sales specialization. Conservative growth
estimates will put marketing over 250
specialization students in three years.
This relatively new services program
is an SAP University Alliance and hosted
school, which is a competitive advantage to
students in the program. The program has
19
Culverhouse marketing students at Rickwood Field
