minded people. If you learn how to be social-media savvy, then
it is a great skill to help meet many various goals,” Fant said.
But how does one teach social media savvy? Fant’s class
takes a direct approach, challenging students to develop their
personal brands before diving into the theories behind social
“The students really like learning these skills and then
applying them to real-life cases,” she said. “We’ve been
able to provide students with the tools they need to earn
Google AdWords certificates and internship opportunities in
Once students have gained an understanding of representing
themselves as a marketable product on various platforms,
Fant guides them through a path of expanding perspective
“We have looked at a variety of case studies from how Nike
uses social media and Internet technology globally to how local
organizations like Alabama Credit Union utilize social media to
connect with their members,” Fant said.”
Culverhouse’s focus on the business of tomorrow means
constantly re-evaluating course offerings and using the insight
of faculty and alumni to pinpoint potential career paths that
may not exist today but will be sorely needed in the future.
Graduates with the ability to combine the understanding of
solid business fundamentals and the knowledge of how to
guide a brand’s Web presence to meet its goals will be a
powerful asset in the future as the digital universe continues
its rapid expansion.
“Social media will continue to increase in importance,
and as social media analytics and metrics continue to
improve, more businesses will be hiring people to create
social media content and to analyze social media data as a
major platform for their messaging needs,” Fant said. “Lead
generation, brand awareness and new customer outreach
are all business areas that will continue to benefit from
Fant said that more business owners are interested in
increasing their understanding of social media and how to
best use it by reaching out to schools like Culverhouse, which
can help provide answers and best-practices information.
“I’d encourage any business or organization leaders to
reach out and see what they can learn and how they can
work with our students on their own use of social media,”
Fant said. “Many businesses — big and small — have not
fully realized the impressive power of social media done
well.” She said that professionals in social media can help
companies and individuals reach their goals and broadcast
their messages to specific target audiences.
“Sometimes businesses may find that they have a follower-
customer base they did not know about before,” Fant explained.
“Many businesses have social media accounts that are not goal
specific. Working to create goals for your social media and a
plan to reach those goals is the best way to start seeing the
return on your time spent online.”
Fant also said that finding the right people who can prove
they have the skills to help you is important.
“Contacting Culverhouse and our network of faculty and
students who can help you with social media projects is a great
first step to keep your social media working the best it can for
you,” she said.
Susan Chesley Fant, marketing instructor at Culverhouse