SOCIAL MEDIA TIPS
TO BOOST YOUR ENGAGEMENT ON
1. KNOW YOUR GOAL
Establish the goal of your Twitter account. Is it to
reconnect with colleagues and friends or is it to promote your
business or organization? Know your goal upfront so you
can come in with a game plan.
2. CHOOSE YOUR USERNAME
To gain more followers, choose a username either based
on your real name or your organization’s name that people
can easily find.
3. UPDATE YOUR PROFILE
Include a profile picture that represents you best. Choose
a professional photo of yourself for a personal account
or a logo for a business account. Include a great description of yourself or company in your profile information and
include any updated personal or company website where
followers can find more information about you.
4. A COVER PHOTO IS WORTH 1,000 CHARACTERS
Choose and upload a cover photo that is an image that allows other users to see what is interesting to you. If you
have a personal account, upload a cover photo you like. If
you have a business account, upload a photo from a recent
campaign or project.
5. FOLLOW, FOLLOW, FOLLOW
Follow other accounts — colleagues, news organizations,
@MandersonUA, @Culverhouse and other organizations
— that best represent you and your interests.
6. FAVORITE OTHER TWEETS
Favorite (gold star) tweets that you like so people you
are following know you are interested in what they
7. RETWEET OFTEN
Retweet other organizations, colleagues and partner
companies that include information you want followers
to know. This can help spread the word about community
interests and good work.
8. TWEET VIDEOS, PHOTOS, POWERPOINT SLIDES AND HASHTAGS
You can add your own thoughts to Twitter by tweeting your
photos, videos and PowerPoints via http://www.slide-share.net; and thoughts and shootouts by using hashtags
(#). Consider creating your own hashtag for your company or company campaigns. MKT 597 at Culverhouse uses
9. TWEET OTHERS
If you think other users would be interested in
sharing your tweet or you want them to know you are
speaking to them directly, tweet at them by using the symbol. You can tweet @culverhouse or @MandersonUA or even
@susanchesley. You can tweet anything, but know that your
tweet will be visible on your own profile, too. Generally, if you
say something nice or useful at other users, they will retweet
your tweet, too.
10. TRY NEW TWEETS
When in doubt, do not tweet anything you do not want
on the front page of your local newspaper. However,
try new types of tweets. Tweet information about the
organizations you support; tweet about local events; or tweet
a great picture of a beautiful sunset. Tweet what matters
to you or your company and watch your followers tweet you
BY SUSAN CHESLEY FANT
Susan Chesley Fant is an instructor in digital and social media marketing at Culverhouse. She created and teaches MKT597
Digital and Social Media Marketing (also known as the #CoolestClassAtUA) as part of the Master of Science in marketing
program. Contact her at firstname.lastname@example.org or on Twitter @susanchesley.