Culverhouse grads often use numbers to tell a story. In the case of Dr. Sharon Beatty, the
numbers tell only part of her story.
For nearly three decades, Beatty
has served as the Culverhouse College
of Commerce’s marketing doctoral
coordinator. Of her more than 100 Ph.D.
students, 90 have become professors,
with five reaching the status of dean.
This Reese Phifer Fellow’s former
students are teaching at more than 70
schools and working at 10 corporations
in more than 22 states and five countries,
stretching from Europe to the Far East.
Beatty is pleased to consider how
the Culverhouse marketing program
influences marketing classes around
the country. Since each professor who
earned his or her doctoral degree
at Culverhouse teaches 200 to 800
students a year—and since each of those
students wind up working in multiple
marketing capacities—what originated
in Tuscaloosa is now exponentially
expanded across the country.
Such exponential influence also
extends around the globe. Some
international students who received
their Ph.D. at Culverhouse returned
to their home countries to share
Culverhouse-based principles. They are
now helping build a middle class in what
were once third world nations.
“I think as we continue to see a
constantly-changing global economy,
we will continue to see third world
countries looking to us as a model,”
Beatty says. “And, since many of the
best marketing schools are in the U.S.,
you’re going to continue to see a lot of
people getting their Ph.D.’s in the U.S.
and going back home. So we get to have
a true global influence.”
But multiplying numbers tell only a
small part of Beatty’s mentorship story.
She will retire the summer of 2016
from the teaching portion of her career
after teaching here and elsewhere for
almost 40 years. She says retirement
will simply give her more time to
continue her research and publications
with her former doctoral students and
colleagues worldwide, her involvement
with her academic associations in
various capacities, her study of Spanish,
and her continuing world travel.
Thus, she will continue to boost the
Culverhouse marketing education brand
as she continues in her role as professor
Emeritus of Marketing.
“Culverhouse has a gigantic reach,”
says Beatty, crediting Dr. Morris Mayer
MAKES WORLDWIDE IMPACT
CULVERHOUSE GRADS OFTEN USE NUMBERS
TO TELL A STORY. IN THE CASE OF DR. SHARON BEATTY,
THE NUMBERS TELL ONLY PARTS OF HER STORY.
BY JEAN M. MCLEAN