The Executive - Spring 2015

“If most digital marketing programs or campaigns have a weak area, it’s analytics.” That’s according to a recent article in Forbes magazine. And a recent study cited on Future Buzz found that the most desirable skill and largest talent gap in 2014 was analytics. That is no longer the case at the Culverhouse College of Commerce thanks to a new, innovative curriculum in analytics.

The Manderson Graduate School of Business in the Culverhouse College of Commerce now offers an online Master of Science in marketing with a specialization in marketing analytics. It was offered for the first time in Spring Semester 2015.

Through the online master's in
marketing, students learn the analytical
skills needed to stay ahead in an ever-
changing and competitive field. The
degree program teaches students how
to evaluate marketing campaigns based
on a myriad of data, a skillset that is
much needed in the current workplace.
Students will also develop other critical
skills such as communication and time
management.

Along with traditional marketing courses, such as marketing project management and global market management, students take classes in advanced marketing analysis and data mining, to name a few. Courses are offered completely online; campus visits are not required. In addition, UA and Culverhouse are leaders in data management and analytics education. The online format allows students to learn from the same on-campus faculty who are leading the nation in this area.

The flexible, online program
is designed for supervisors,
The program is accredited by the
Association to Advance Collegiate
Schools of Business. AACSB
accreditation is the benchmark of
quality worldwide and is widely sought
after by business schools. Less than 5
percent of institutions worldwide have
earned this achievement.

The Manderson Graduate School of Business is ranked No. 12 by U.S. News and World Report as the best online graduate business program and is ranked the No. 5 best online graduate program for veterans.